The inner work that changes everything outer.
Joao Pereira
I've spent over 15 years in sales, marketing, and customer experience—most recently as Commercial VP EMEA/APAC and Customer Experience Expert at milkrite | InterPuls. But somewhere along the way, I discovered something that changed everything.
The key to business success isn't just strategy—it's understanding human behavior and psychology.
Through studying the lenses of human experience, I learned to see the complete customer journey differently—from the moment they become aware of a need to long after the purchase. This obsession with the human element led me to create The H2H Experiment.
Today, as a keynote speaker, writer, and mentor, I help leaders and aspiring professionals in customer experience, marketing, and leadership roles develop the inner skills that drive outer results.
"Be better than yourself yesterday."
— The motto that drives everything I do
The Story Behind H2H
The H2H Experiment was born from a simple observation: the most effective leaders aren't just strategically brilliant—they're deeply human.
After years of studying what makes leaders truly transformative, I discovered that the answers weren't in another business framework. They were in psychology, neuroscience, and ancient wisdom traditions that have guided humans for millennia.
This is an inner lab. A place where founders and leaders can experiment with consciousness without losing their edge. Where science meets soul. Where you can become more effective by becoming more human.
"Leadership is the most human experiment you'll ever run."
The Philosophy
Four pillars that guide everything we do.
Consciousness Without Compromise
You don't have to choose between being aware and being effective. The most powerful leaders are both.
Science-Backed, Soul-Led
Every experiment is grounded in psychology, neuroscience, or proven wisdom traditions. No fluff, no woo.
Micro Over Macro
Small, consistent experiments beat grand transformations. Change happens in moments, not months.
Human Experience First
Business serves humans, not the other way around. When leaders transform, organizations follow.
The Unique Blend
Where ancient wisdom meets modern science.
- Carl Jung
- Viktor Frankl
- Alan Watts
- Jacques Lacan
- Stoicism
- Buddhism
- Taoism
- Hermeticism
- Neuroscience
- Quantum Physics
- Behavior Science
- Systems Thinking
Ready to Begin?
Start with a micro-experiment or reach out for a conversation.